Family firm succession in tourism and hospitality: an ethnographic case study approach

Purpose Grounded in stewardship theory, this study explores the motives, actions and meanings of multiple stakeholders involved an inter-family hospitality family firm succession. Design/methodology/approach A longitudinal, ethnographic case approach collects data from 15 in-depth interviews, one year observation a one-month on-site internship. Findings Results show that well-defined succession plan active involvement successor/s process would foster strong commitment to business. Moreover, clear open communication strategy is required strategically manage rivalry competition among potential successors during Originality/value The firms remains intensely discussed phenomenon, despite its importance tourism industry, intersection between business literature sparse. Notably, lacks stakeholder perspective holistically capture numerous